WRITING & EDITING EXPERIENCE
JoeRada.com 2010-present Sole Proprietor
Freelance writer and editor preparing feature articles, marketing
materials, web copy, personality profiles, news reports, press releases
and more. Clients include the Tornado Recovery Action Council of
Alabama, SavorNC Magazine, Journal Communications, The Piedmont Review,
The Thirty-A Review, Taylor Sales & Service, The Old Mill. See www.joerada.com
Bakery Boy Blog 2010-present Head Baker
The Bakery Boy Blog is a website all about bakeries and baking. I grew
up in my family’s independent bakeshop, worked at several others too, and
have visited hundreds of them during my career as a journalist and
travel writer. In the process I learned a lot about life and baked
goods, so I share my experiences with fellow bakery fans. See bakeryboyblog.wordpress.com
Southern Living 1989-2009 Associate Travel & Living Editor (Birmingham, AL)
During 21 years on staff at Southern Living magazine my duties included...
• Writing travel stories on where to stay, what to eat, and how to enjoy vacationing in the South
• Writing personality profiles about noteworthy people, places, organizations, artists, musicians,
chefs, entrepreneurs, community leaders, outdoor enthusiasts, and others
• Writing about hands-on adventures in canoeing, kayaking, white-water rafting, horseback
riding, hiking, mountain biking, fishing, sailing, hang gliding, snorkeling, and other activities
• Coordinating the bimonthly "Georgia Living: People & Places" section for eight years and the
"Florida Living: People & Places" section for one year, writing roughly half the content and
assigning the rest to staff and freelance writers
• Initiating story concepts, assigning staff and freelance writers, editing copy, managing
photo assignments to accompany all articles for the "Georgia Living" and "Florida Living" sections
• Writing personal essays for standing columns such as Outdoors South, Southerners, Southern
Journal and Healthy Outdoors
• Contributing feature stories to many sister publications at Southern Progress Corporation (a
division of Time Warner), including the following magazines:
Cooking Light Travel South Southern Living Getaways
Zoom-Zoom (Mazda) Texas Vacation Southern Living Weekend Vacations
Goodness (Kroger) Georgia Vacations Southern Living Family Vacations
Goodlooks (Phar-Mor) Southern Living Weddings Southern Living Winter Vacations
Biltmore (Biltmore Estate) Southern Living Favorites Southern Living Summer Vacations
Enterprise Newspapers 1988-1989 Reporter (Lynnwood, WA)
Reporting news and feature stories for suburban weeklies outside Seattle, Washington, including writing, photographing, and coordinating the annual Showcase Edition special section for two years
Cascade Crest 1988-1989 Co-editor (Seattle, WA)
Writing, editing, coordinating contributions from volunteer activists, and laying out the Sierra Club's Cascade Chapter newsletter in Seattle, Washington
The
Charleston Daily Mail 1982-1984 Reporter (Charleston, WV)
Reporting on beats including police, courts, education, city hall, state legislature, suburban areas, etc., and writing features for one of two competing daily newspapers in West Virginia's capital city
The Senator 1980-1981 Editor (Elkins, WV)
Organizing, editing, and writing for the weekly student newspaper at Davis & Elkins College in Elkins, West Virginia, while completing two undergraduate degrees in English and business administration
The Baltimore Sun 1981 Intern Reporter (Washington, DC)
Reporting at the newspaper's Washington, DC, bureau
Washington, Country, West Virginia, The Thirty-A Review Freelance Writer
Contributing feature articles to each magazine
Monongahela National Forest 1980 Intern Technical Writer (Elkins, WV)
Writing press releases about hiking, blueberry-picking, conservation efforts, public hearings, a wild & scenic river study of the Greenbrier River, and more in West Virginia's scenic highlands
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